Halliwell went on to launch an initially successful solo career. In December "2 Become 1" was released, becoming their first Christmas number-one and selling , copies in its first week,  making it the fastest selling single of the year. I think people are getting it a bit confused with GEM. On the first concert in Canada, they performed to an audience of 15, people, singing twenty songs and changing a total of eight times. It set a new record for the fastest-selling album when it shipped seven million copies over the course of two weeks. In November, the Spice Girls released their second album, Spiceworld. Its message of empowerment appealed to young girls, adolescents and adult women,   and it emphasised the importance of strong and loyal friendship among females.
That same month, Simon Fuller took the Spice Girls east to perform their first live major concert to 40, fans in Istanbul , Turkey. Halliwell went on to launch an initially successful solo career. Brown also called Mel B was given the nickname Scary Spice because of her "in-your-face" attitude, "loud" Leeds accent, throaty laugh, pierced tongue, bold manner of dress which often consisted of leopard-print outfits , and her voluminously curly Afro hair. On 9 March , Halliwell informed the other members of the group of her intention to withdraw from the group, yet the girls signed an agreement with AWS on 24 March and again on 30 April and participated in a commercial photo shoot on 4 May in Milan, eventually concluding a contract with AWS on 6 May Recordings were made for a planned live album, but the idea was dropped after Halliwell's later departure. A rumoured animated venture by Disney also failed to materialise. In June , Spice World began filming and wrapped in August. In an interview with Music Week , Loraine explained that, "In the magazine we used silly language and came up with nicknames all the time so it came naturally to give them names that would be used by the magazine and its readers; it was never meant to be adopted globally. Cool Britannia Halliwell wearing a replica of her iconic Union Jack dress The term " Cool Britannia " became prominent in the media and represented the new political and social climate that was emerging with the advances made by New Labour and the new UK Prime Minister Tony Blair. Encouraged by the reaction they had received at the Nomis showcase, all five members delayed signing contracts on the legal advice from, among others, Adams's father. The group later won the award which was received by Halliwell and Brown. The Spice Girls' version was distinctive. Coming out of a period of 18 years of Conservative government, Tony Blair and New Labour were seen as young, cool and appealing, a driving force in giving Britain a feeling of euphoria and optimism. O , Canadian " viral sensation " Taylor Hatala, Nigerian-British singer Seyi Shay and Bollywood actress Jacqueline Fernandez lip-syncing to the song in various locations around the world. Bunton was there to collect the award. The first music press interview appears in Music Week. In July , the group conducted their first interview with Paul Gorman , the contributing editor of music paper Music Week, at Virgin Records' Paris headquarters. Although the group were not in the musical, they influenced the show's cast and production choices in a story which uses the music, similar to ABBA 's music in Mamma Mia! Beckham was called Posh Spice because of her more upper-middle-class background, her choppy brunette bob cut and refined attitude, signature pout, form-fitting designer outfits often a little black dress and her love of high-heeled footwear. Danceworks, 16 Balderton Street. This is because of differences between us. Please bring sheet music or backing cassette". This concept was by no means original in the pop world: The song was seen as a tribute to Geri Halliwell, and when it topped the UK Singles Chart it became their third consecutive Christmas number-one — equalling the record previously set by the Beatles. It sold out its initial print run of , copies within a day, and was eventually translated into more than 20 languages. That same month the Spice Girls attracted a crowd of , when they switched on the Christmas lights in Oxford Street , London. During the summer of that year, the group toured record labels in London and Los Angeles with Fuller, signing a deal with Virgin Records in September
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